Management is a soft skill developed outside the classroom with practical application. Firstly a student should assess the expectations of a reader of a management essay in order to achieve a successful outcome. It is important to note that the purpose of management unlike in a marketing essay is to put forth new concepts or to shed new light on existing information. A collection of thoughts and ideas from a number of online essays does not make a good essay. It is the novel introduction of a concept or theory that makes a good essay. However a mere introduction is not sufficient and the student needs to supply adequate examples to convince the reader of its feasibility. Furthermore, an in-depth level of critical analysis is essential for a successful management essay.